Color Psychology

Why as a designer you should be aware of the color's psychology?

Color is one of the main element for every artist or designer.

We choose colors since we are born, from the first time we play with a toy or prefer a tshirt to another to the time that we have to select the perfect color for our new brand logo.

Daily we make choices just in base of that, we can buy or not an apple because is green or red, we can stop at a cross light if the light is red and we can go if it's green. Colors lead our choices and even if we know that, we might not know how deeply color psychology can affect us.

Recently I was working on a personal project and when it came the time to select possible color for my logo I found myself not sure how to deal with it. I was looking for a color that could represent the company and its message so I decided to research about it.

I found this interesting web site https://www.colorpsychology.org/ that helped me to unveal the secrets of colors.

There are many article and research that can help you identify the perfect color for you, just don't be afraid to find it.