A book that all designer should read

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

During this week I've been reading this interesting book called Designing Brand Identity which explore in depth Alina Wheeler's POV about how to approach the creation of a Brand Identity.

In particular I want to share with you this interesting graph that shows how the artist explore in all its width the idea of identity.

It starts from a farther POV and it gets closer and closer to what that brand really means, which are the core values that represent it and are reflected in all its surrounding.

I really hope you'll read and find out more about Wheeler's vision because for me it has been very enlightening!!

If you'll like to spend some of your time on this precious book let me know what do you think, don't be afraid to reach out, you know where to find me!